Forums Content Creators & Influencer Lifebrands keep reaching out but i don’t know how to price ourselves

brands keep reaching out but i don’t know how to price ourselves

14 posts

My fiance and I make content together on TikTok and YouTube, mostly around our relationship, cooking, and random travel vlogs. We’re based in Miami and our audience is small-ish but pretty engaged, like comments every day and people DMing us about dating advice and stuff. We got our first real brand email last week and I was excited until I realized I have no clue what we should even charge. One brand wants a TikTok, an Instagram story set, and usage rights for 3 months. Another asked if we’d be open to a long-term collab, but they didn’t mention budget at all. I don’t want to lowball us, and I also don’t want to ask for something crazy and scare people off. How did you guys figure out your rates when you were just starting out? Do you charge extra for couple content or is it basically based on followers and views?

Mar 27

2 replies

Brittany S.BASIC

#1 · Mar 27

Honestly, if they didn’t mention budget, that usually means they want to see what you’ll say first. My wife and I had the same thing when we were around 18k on TikTok. We started by looking at what similar creators were charging in our niche, then we added for extra deliverables like stories, raw footage, and usage rights. Couple content can definitely be worth more if your audience trusts you both. I’d also ask for the brand’s budget before sending a number. It feels awkward but it saves a lot of guesswork. If they want usage rights, don’t forget to charge more for that because that’s where people accidentally undersell themselves.

Rachel KimBASIC

#2 · Mar 28

We’re in Philly and learned the hard way not to price off follower count alone. We had a 12k IG page but our reels were getting solid views, and a local travel company still tried to offer us basically free hotel nights. Cute, but no. We ended up making a little media kit with average views, audience location, and past engagement screenshots, and that helped a lot. I’d say if it’s a long-term collab, think about the value beyond the first post. Like are they asking for exclusivity, whitelisting, reposting, all that? Those extras add up fast. Also, if they’re a weird fit for your relationship brand, it’s okay to pass. Not every paycheck is worth it.